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Sales and Marketing Roundtable: Creating a Compelling Value...

Sales and Marketing Roundtable: Creating a Compelling Value Proposition - Change Your Company’s Solution from a “So What” to a “Must Have”

Thursday, October 30, 2008 from 8:00 AM - 10:00 AM (ET)

Waltham, MA

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Ticket Information
Ticket Type Sales End Price Fee Quantity
Member Ended $40.00 $0.00 N/A
Non-Member Ended $80.00 $0.00 N/A
Global/Event Sponsor Ended $0.00 $0.00 N/A
Event Details

Walk-ins are welcome to register on the day of the event. 

What problem does your product or service solve? How important is this
problem? Who will benefit from the solution and how?
 
These are three questions every prospective customer, user, and investor will have. And, in today's competitive environment, success depends on providing them with clear, concise relevant information that addresses these concerns-before they ask.
 
Join Barbara Bix, Principal of BB Marketing Plus, for a lively meeting where we'll discuss how to develop and deploy value propositions that will capture attention and motivate key stakeholders to take action.
 
Participants will learn how to:
-
Determine what makes a value proposition compelling
- Identify gaps in current marketing messages
- Create compelling new value propositions and validate the effectiveness of existing value propositions
- Assess the cost of ineffective value propositions to help justify funding for this important initiative
 

Sales & Marketing Cluster Sponsor: Salesforce.com

Attendee List
  • Barbara Bix

  • Stephen Cummings, VP Sales, IBS America

  • Sherri Dorfman

  • Tom Hopcroft, Executive Director, Mass TLC

  • Heather Johnson, VP Strategic Relations, Mass TLC

  • Haniyah Kafel, Business Development Associate, Edgewater Technology

  • Kristen Keane, Membership Director, Mass TLC

  • Mike Kinkead

  • Ian McGuinness, Programs Manager, Mass TLC

  • Gene Mehr, Managing Partner, GuideMark

  • Vanessa Ranieri, Office & Program Administrator, Mass TLC

  • Ali Rifkin, Business Development Manager, CCR LLP

  • Dave Roache, Consultant, Derivix

  • Pamela Sulick, Account Executive, Mass High Tech

When

Thursday, October 30, 2008 from 8:00 AM - 10:00 AM (ET)

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Where
Novell
404 Wyman Street
North Entrance
Waltham, MA 02451



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Mass Technology Leadership Council

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