Contact Mass Technology Leadership Council for event and ticket information.
Thursday, October 30, 2008 from 8:00 AM - 10:00 AM (ET)
Walk-ins are welcome to register on the day of the event.
What problem does your product or service solve? How important is this
problem? Who will benefit from the solution and how?
These are three questions every prospective customer, user, and investor will have. And, in today's competitive environment, success depends on providing them with clear, concise relevant information that addresses these concerns-before they ask.
Join Barbara Bix, Principal of BB Marketing Plus, for a lively meeting where we'll discuss how to develop and deploy value propositions that will capture attention and motivate key stakeholders to take action.
Participants will learn how to:
- Determine what makes a value proposition compelling
- Identify gaps in current marketing messages
- Create compelling new value propositions and validate the effectiveness of existing value propositions
- Assess the cost of ineffective value propositions to help justify funding for this important initiative
Sales & Marketing Cluster Sponsor: Salesforce.com
ATTENTION STUDENTS: If you are a student interested in attending our events and would like financial assistance, scholarships are available through www.stayinma.com.
Formed by the powerful combination of Mass Software Council and New England Business and Technology Association, Inc., the organization is dedicated to fostering entrepreneurship and promoting the success of companies that develop and deploy technology across industry sectors. The Mass Technology Leadership Council accomplishes its mission by conducting educational programs and hosting signature events, facilitating networking between industry executives and potential partners, investors, and c ustomers, sponsoring research on the industry, engaging in activities to enhance the quality and quantity of the next generation of technology professionals, advocating in favor of technology policies that promote innovation and entrepreneurship, and recognizing industry-leading companies and people.
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