Sales and Marketing Roundtable: Creating a Compelling Value Proposition - Change Your Company’s Solution from a “So What” to a “Must Have”

Walk-ins are welcome to register on the day of the event. 

What problem does your product or service solve? How important is this
problem? Who will benefit from the solution and how?
 
These are three questions every prospective customer, user, and investor will have. And, in today's competitive environment, success depends on providing them with clear, concise relevant information that addresses these concerns-before they ask.
 
Join Barbara Bix, Principal of BB Marketing Plus, for a lively meeting where we'll discuss how to develop and deploy value propositions that will capture attention and motivate key stakeholders to take action.
 
Participants will learn how to:
- Determine what makes a value proposition compelling
- Identify gaps in current marketing messages
- Create compelling new value propositions and validate the effectiveness of existing value propositions
- Assess the cost of ineffective value propositions to help justify funding for this important initiative
 

Sales & Marketing Cluster Sponsor: Salesforce.com

Jeffrey Aghjayan, Director of Business Development, Universal Software Website: http://www.universal-sw.com Ronda Billings Morra, Director of Marketing, Metatomix, Inc Website: http://www.metatomix.com Barbara Bix Jason Cianchette, President, Liquid Wireless Website: http://liquidwireless.com Blog: http://liquidwireless.com/blog Stephen Cummings, VP Sales, IBS America Kishore Deshpande, President & CEO, Universal Software Corporation Website: http://www.universal-sw.com Sherri Dorfman Esther Friedman, Marketing Copywriter, Snowbound Software Website: http://www.snowbound.com Blog: http://blog.snowbound.com Lisa Frusztajer, Director of Marketing, KYOS Systems Inc. Website: http://www.kyos.net Michael Gilronan, Director, Business Development, Knowledge Management Associates Website: http://www.kmainc.com Blog: http://mikegil.typepad.com Jonathan Heelen, VP Sales, LaborSoft, Inc. Website: http://www.laborsoft.com Jack Hodys, Vice President Consulting Services, Andrews Crosby & Associates Website: http://andrewscrosby.com Tom Hopcroft, Executive Director, Mass TLC Heather Johnson, VP Strategic Relations, Mass TLC Haniyah Kafel, Business Development Associate, Edgewater Technology Kristen Keane, Membership Director, Mass TLC Mike Kinkead Rosalind Landman, Web Project Manager, Magic Hour Communications Website: http://magic-hour.com John Maver, Founder and Principal, Thought Labs Website: http://www.thoughtlabs.com Blog: http://www.thoughtlabs.com/blogs Ian McGuinness, Programs Manager, Mass TLC Gene Mehr, Managing Partner, GuideMark Tony Parham, Principal; Consultant, The Koinonia Group, LLC Website: http://www.tkgweb.com Jon Pilkington, VP of Marketing, Metatomix, Inc Website: http://www.metatomix.com Cappy Popp, Principal and Founder, Thought Labs Website: http://thoughtlabs.com Blog: http://www.thoughtlabs.com/blogs/ Vanessa Ranieri, Office & Program Administrator, Mass TLC Ali Rifkin, Business Development Manager, CCR LLP Dave Roache, Consultant, Derivix Pamela Sulick, Account Executive, Mass High Tech Steven Thomas, Director, Softworks Asia Pacific Website: http://www.softworks-ap.com Blog: http://www.softworks-ap.com Vanessa Traniello, Sales Account Executive, Business Wire Website: http://www.businesswire.com

Thursday, October 30, 2008 from 8:00 AM - 10:00 AM (ET)

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